The REAL Insurance Lady

The Challenge

The REAL Insurance Lady is an independent insurance brokerage led by founder Shaughnna Blackmon, helping clients find coverage that fits both their needs and budget. While the business had strong expertise and client relationships, its website no longer reflected the professionalism of the brand. The site lacked modern design, clear messaging, and a user-friendly experience. In addition, the company needed to generate more inbound sales from search engines by improving visibility and rankings in a highly competitive insurance market.

The Solution

EraBright began with a full website and SEO audit to identify branding, usability, and search performance gaps. We redesigned the website to improve clarity, trust, and ease of navigation while strengthening brand positioning. On the SEO side, we implemented a keyword-driven content strategy, improved on-site optimization, and executed a targeted link-building campaign to increase domain authority. Content was created around common insurance-related questions and pricing concerns to capture high-intent search traffic.

Business Results

Our combined web design and SEO strategy significantly strengthened The REAL Insurance Lady’s online presence and search visibility. By improving both how the brand appeared and how it ranked, we helped turn the website into a true lead-generation asset. The improvements delivered sustained organic growth and increased inbound inquiries from qualified search users.
  • ↑ 847% increase in organic search traffic
  • Improved keyword rankings across insurance-related search terms
  • Higher domain authority, strengthening long-term SEO performance
  • Increase in inbound inquiries driven by search visibility and site usability